Marketing Cloud Admin Course curriculum

Here's What You Get!

  • 1

    Module 1: Setting Expectations

    • What you'll be able to do at the end of module 1

    • Why companies use Marketing Cloud

    • Real world example of Marketing Cloud

    • The project we’re going to build together

    • Step by Step MC Project Framework

    • Course syllabus

    • Marketing Cloud Admin Exam Outline

    • Each Marketing Cloud area we’ll cover in class

    • Template’s we’ll use in the course

    • Module 1 Assignment

  • 2

    Module 2: Consultant Professionalism

    • What you'll be able to do at the end of Module 2

    • 5 Roles in Every Marketing Cloud Project

    • The framework of a good consultant

    • BRG Sessions (How They Work)

    • Solution Design

    • Module 2 Assignment

  • 3

    Module 3: Setup & Administration

    • What you'll be able to do at the end of Module 3

    • Email Deliverability (Part 1)

    • Email Deliverability (Part 2)

    • Marketing Cloud Connect (Part 1)

    • Marketing Cloud Connect (Part 2)

    • Marketing Cloud Connect (Part 3)

  • 4

    Module 2 - Digital Marketing Proficiency - 13%

    • Describe Marketing Cloud product inventory and product offerings.

  • 5

    Modules 3,4,5,6 Coming Soon

    • Coming Soon

  • 6

    Module 7 - MC Admin Study Guide

    • MC Admin Pacing Guide

    • MC Admin Pacing Guide

    • MC Admin Exam Criteria

  • 7

    Module 8 - Definition Exams

    • MC Admin Definitions - MUST KNOW

    • MC Admin Definition Exam 1

    • MC Admin Definition Exam 2

  • 8

    Module 9 - Section Level Exams

    • Digital Marketing Proficiency - 13%

    • Subscriber & Data Management - 18%

    • Setup (Part 1) - 38%

    • Setup (Part 2) - 38%

    • Setup (Part 3) - 38%

    • Maintenance - 15%

    • Channel Management 16%

  • 9

    Module 10 - Mock Exams

    • MC Admin Mock Exam 1

    • MC Admin Mock Exam 2

    • MC Admin Mock Exam 3

    • MC Admin Mock Exam 4